When Saint-Exupéry's Little Prince meets the fox, he teaches him that for two people to get along, they need to be captivated. And captivation means "creating bonds".
He also tells her that, even if people know each other for a brief moment, from the moment they are captivated, they remain together forever. The Little Prince's fox will always remember him when she sees the color of the wheat, because she will remember the yellow of his hair.
This story was the inspiration for The Foxtale Gin: more than a drink, it's a hymn to friendship and the ideal digestif for an evening with friends.